Tag: author platform
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Why You Shouldn’t Cold Launch a Product
4 comments on Why You Shouldn’t Cold Launch a ProductFour years ago, I tried to start a yarn business. I love knitting and crochet, and I wanted to dye custom colors for other knitters. The indie dyer community is big, and I wanted to be a part of it in a bigger way. I didn’t just want to buy the yarn and create designs…
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I Used to Post Into the Void: Then I Started Showing Up
Let me be honest with you. For a long time, I posted to my social media and walked away. I never replied to comments, and I never commented on anyone else’s post. Why? Because I felt it took too much time, and I couldn’t be bothered to build connections.
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Building an Author Platform Before You Have a Book to Sell
I am building my author platform before I have a book to sell. That sounds backwards I know, and for a while it felt that way to me too. Then my marketing class assigned a case study about an eyeglasses company, Warby Parker. It explained why starting early works. Stick with me, I promise…